The Olde Scuttlebutt Tavern
This is the swashbuckling seafood bar and grill chain with a scallywag charm! The Olde Scuttlebutt Tavern has a boisterous and rough-around-the-edges presence, with a rich, muted color palette and worn yet formal typography. “Scuttlebutt” is slang for gossip, and word on the seas is this establishment is the place to dock for a pint for a nautical, piratical meal.
Logo Development Process
Rough, experimental first logo mark thumbnails.
Tweaking, finessing, and finalizing full logo.
For educational purposes only.